E-mail and SMS marketing are ways of reaching targeted audiences through mass messages. However, SMS is the most reliable and effective way to share updates and promotions with prospective customers.
While using these services in digital marketing, it is important to note that the e-mails and messages must be kept simple and straight to the point. The contents of these services must be exactly what the audience signed up for if you want them to look forward to your next mail or text.
- E-mail and SMS marketing bridge the gap between having to send ads which customers do not want to see, to sending the exact contents they are interested in. In these digital marketing services, those interested in your contents willingly sign up for it. Their willingness to communicate with you therefore make them your potential customers.
- Combining E-mail with SMS marketing is a perfect way to make a lasting impression of your products and services in the minds of prospective customers. E-mails are used mostly used to introduce products and services, while SMS can be used to seal the deal.
- E-mail and SMS marketing can be used to determine the type of contents that drive engagements and conversion. These types of contents can be leverage upon to drive sales.
