Media buying involves getting an ideal location for the placement and running of ads to reach targeted audiences. It includes buying local media, such as radio, television, social media (Youtube, Instagram, Facebook, and so on), apps, prints, and streaming services.
There must be proper media planning before buying media can take place. The media buyer must match the context of the ad with the medium through which the ad will be placed. That is, ads must be placed in the right locations, at the right time so that they can reach or be seen by the targeted audience. The processes involved in media buying are :
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