The process through which various blog and website administrators improve the quality of search in order to improve the quantity of traffic to their websites or webpages, is simply known as search engine optimization. Websites are constantly ranked by search engine results page (SERP) after considering computer-programmed algorithms, the search engines used by targeted audience, and the keywords typed into search engines. These keywords are also known as search queries. Therefore, in order to know if a website will be ranked high on SERP, these factors are determined through SEO.
SEO is free and solely relies on organic search strategies rather than paid reach. Unpaid reach originate from different searches, which include but not limited to academic, image and video searches.
With enough research and lots of practices, SEO can be done by anyone to improve businesses. SEO contents can be optimized by adopting these practices:
- Using relevant keywords in contents.
- Creating quality contents.
- Incorporating quality links in the contents.
- Use of SEO plugins for easy optimization of contents.
- Use of responsive themes.
- Enable crawler under website settings: the search engine box must be ‘unchecked’ rather than ‘checked’. This is somewhat confusing as an un ticked/unchecked box will only encourage indexing of the site by search engines.
