Web analytics is one of the important tools for business and market research. It’s a tool used to measure, track, analyze, review and report website activity/data. For instance, web analytics can reveal the most popular paths to purchase and the most popular pages on your website.
Some of the data collected during web analytics are conversion rates, page views, traffic sources, and so on. These data are broken down into groups such as:
There are several types of web analytics tools. A few of these are highlighted below:
Converting Right Now