How Colour Conversion Psychology Impacts Online Marketing Conversions
Colour psychology is not a new topic in marketing. It’s a concept that brand marketers are all too familiar with. But did you know it may also be used to increase online conversions across your marketing channels?
We know this because, as a seasoned digital marketing agency, we’ve used colour psychology in everything from the most basic of executions (advertisement assets) to the most complex process-driven website improvements (conversion optimization).
Simply described, colour psychology is the association of colours with meaning, particularly emotional meaning. People who employ bright colours, for example, frequently indicate their bright personality. Alternatively, the colour blue conveys a tranquil or cool impression to people.
These associations can be universal, but in other cases, they can also be cultural. Some countries may see the colour white as a symbol of innocence, while others may regard it as a symbol of sadness.
Colour psychology has been widely applied in businesses that rely on design, such as home décor and marketing. In fact, the popular Digital Marketing Strategy Framework demonstrates that the colour of your brand is a key aspect of creating an effective and memorable brand.
Colour psychology is essential for conveying value and affecting your subconscious marketing strategies. With a solid understanding of colour psychology, you can elicit reactions or, more significantly, behaviours from your target audience.
Furthermore, here are a few more tangible reasons why colour psychology might help your marketing campaigns.
According to colour psychology, it shapes your customers’ attitudes toward your goods and brand.
The colour green, for example, symbolises sustainability or eco-friendliness in a firm. Blue is utilised in various corporate fields, such as technology or finance, to represent advancement, stability, or reliability.
In this way, selecting the proper colours can assist in determining the goal of your firm; what value you wish to represent.