What is Geofencing? – The ultimate guide
Be it product manuals, news articles, or some mobile application; the term geofencing has frequently popped up. This must-have triggered you to think, what is this geofencing? So, let’s directly get into the details.
Geofencing is a service that is based upon the location system. A software or an app uses RFID, GPS, and the internet to send email or SMS when the device enters, exits, or stays in a geographical location. It is about creating virtual boundaries of the geographical location.
Geofencing can be set on multiple devices like desktops, tablets, and mobiles anywhere in the world. And the less known fact is that it is compatible with around 92% of smartphones.
Benefits of Geofencing
- Geofencing ensures you’re spending your marketing dollars on potentials that are more likely to act and not on the ones which are not.
- It offers better targeting in the specific geographic area, which is further filtered by specific criteria, gives you more possibilities to occupy your prospects.
- It helps you get access to tons of insightful data. You can know about what target segments are attaining greater engagements.
- You can personalize the customer experiences. Geofencing enables the best use of demographics which ensures better engagements.
Implementing Geofencing in Marketing Strategy
Firstly, you need to identify your target demographics as location-based and extremely targeted. You need to understand your customers completely. A product advertised in New York City should have a different character from an advertisement for the same product in California. It’s all about directly targeting the customers by means of geofencing.
Move ahead with a limited scope and use multiple marketing techniques. Content marketing and geofencing can together deliver the best outputs.
And I have to share, Facebook, Google AdWords, and Instagram are supporting geofencing without any additional charges.